Peanut Labs Executive Appointed to Advertising Research Foundation's Online Research Quality Council

Peanut Labs, Inc., provider of advanced market research services and developer of Sample3.0, today announced that Chief Operating Officer Ali A. Moiz has been appointed to the Advertising Research Foundation's (ARF) Online Research Quality Council. The Council seeks to improve the accountability of online research and to set standards and guidelines for research suppliers and buyers.
Specifically, Moiz will be a member of the Council's Quality Metrics Committee, which focuses on defining consistent metrics for assessing the quality of information derived from online research.
As part of the committee, Moiz will leverage his experience from Peanut Labs, where he manages the research-technology business unit, liaisons with partners and industry organizations and oversees the development of original research and patents. Before Peanut Labs, Ali co-founded Xuqa, a social network with more than 1.5 million members.