Media Coverage

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    Online research -- derided by some as a hotbed of professional respondents giving unreliable answers -- could get a second life thanks to social media and virtual currency.
     
    Real money has proven a real problem for online research, helping breed professional respondents and incentives for people to cheat so they can qualify for cash payments -- not to mention that it gets expensive to pay hundreds or thousands of people real money to take each survey.

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    A new US company will profile members of social networking sites and provide market researchers with access to them. The firm, Peanut Labs, says the approach will deliver the 'sought after, but hard to reach' 13-25 year-olds known as 'Generation Y'.
    Co-founder and Chief Executive Murtaza Hussain set up social network firm Xuqa two years ago to provide a platform where researchers could conduct surveys among members. Peanut Labs offers an extension of Xuqa’s survey technology, which the firm says can now integrate with any social network or online community site.

    The company embeds surveys into other networking sites

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    iPhones are the most popular mobiles on the Christmas wish lists of 13 to 25-year-olds in the U.S.

    New research into the shopping habits of the so-called 'Generation Y' demographic reveals that Apple is making waves across the sector, with computers from the company (and also HP) making it onto the "must-have" lists of the sample group.

    Consumer electronics manufacturers seem set to benefit from increased spending on the part of Gen-Y consumers, 34 percent of whom say they plan

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    This is the big question. It’s been the big question for a while. It will be the big question going forward, because let’s face it, Facebook is a much less interesting place to build your business if you can’t make any money doing it.

    Erik Karey asks that question today:

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    Ali Moiz, Chief Operating Officer Peanut Labs™, receives Silver Award for Innovation at the 2008 ARF Great Mind Awards

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  • Testing ..

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Press Releases

  • Dec 17, 2007

    Peanut Labs Gives Market Researchers Unparalleled Access to Gen-Y Sample via Social Networks With Unveiling of Sample3.0

    News Facts
    • Peanut Labs, provider of unmatched Gen-Y sample for market researchers, is formally unveiling its patent pending Sample3.0 sampling methodology. Peanut Labs provides market researchers unparalleled access to Gen-Y sample via its integration with more than 70 social networks including MySpace, Facebook and Google OpenSocial.

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  • Feb 19, 2008

    PEANUT LABS NAMED DOW JONES VENTUREONE SUMMIT “COMPANY TO WATCH” FOR 2008

    Peanut Labs, provider of the largest Gen-Y sample for market research, today announced that it has been named one of 50 “Companies to Watch in 2008” by the Dow Jones VentureOne Summit advisory board. As one of the “Companies to Watch,” Peanut Labs’ founder and CEO Murtaza Hussain will give a featured presentation at the Dow Jones VentureOne Summit on February 26 and 27, 2008 in Redwood City, California.

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  • Mar 3, 2008

    Peanut Labs CEO Murtaza Hussain has been appointed as a guest speaker at Graphing Social Patterns underway in San Diego.

    GSP is the premier conference for developers and marketers building and distributing apps for MySpace, Facebook, OpenSocial and other social networking platforms. Happening March 3-4, 2008 in San Diego, California, this event is for both business executives and technical developers who want to learn more about the evolving environment, and how to reach online communities using new and established social networking platforms and applications.

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  • Mar 3, 2008

    Peanut Labs chief operating officer Ali A. Moiz has been appointed as a speaker at the CMOR conference on Respondent Cooperation in Las Vegas, March 3 - 5th.

    CMOR is a 501(c)(6) non-profit organization which works on behalf of the survey research industry:

      • to improve respondent cooperation in research
      • to promote positive legislation and prevent restrictive legislation which could impact the survey research industry
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  • Peanut Labs chief operating officer Ali A. Moiz has been nominated for the 2008 ARF Great Mind Award.

    The ARF 2008 Great Mind Awards celebrates outstanding research minds in the industry with our ARF Great Mind Awards. Honoring rising stars, research innovation and important member contributions to the field, the ARF Great Mind Awards recognize individuals who contribute to the excellence of advertising research and the ARF.

    Learn More

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  • Ali Moiz, Chief Operating Officer Peanut Labs™, receives the Silver Award for Innovation at the 2008 ARF Great Minds Awards

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