Press Releases

PEANUT LABS GROWS REVENUES 300% AND ANNOUNCES ITS SECOND GENERATION PLATFORM FOR SOCIAL NETWORKS

New I-Frame improves survey delivery and respondent engagement

SAN FRANCISCO – February 25, 2009 – Peanut Labs, Inc. announced today that 2008 revenues grew 300% over 2007, making it the fastest growing sample source in North America. The company worked with 138 clients during a year in which it also launched OptimusTM, a new generation of digital fingerprinting for survey quality.

“Quite simply, Peanut Labs’ new approach to providing fresh sample from social networks resonated with the research community”, commented Simon Chadwick, the firm’s CEO. “As Web 2.0 becomes the new natural online environment for over 500 million people worldwide, Peanut Labs’ Socially Networked Sample offers a unique way of expanding the reach of research online. And with Optimus™, recently adopted by Research Now globally, we offer the world’s leading online data quality solution.”

Chadwick was speaking at the CASRO Panel Conference as Peanut Labs announced the launch of its second generation platform used to deliver surveys to respondents within social networks. The new platform offers a much improved environment for users while at the same time making it easier for networks to adopt. Currently there are over 100 networks and applications who are partnered with Peanut Labs. New networks are being signed up at a rate of 2 or 3 a week and partners on the old platform are being converted over to the new one. The firm intends to have over new 200 network partners by the end of 2009, many of them with significant international traffic. Comments Chadwick: “To date, our survey traffic has been primarily in the US and Canada. Two months ago, we extended this to the UK and, as the year unfolds, it is our intention to be able to source fresh sample in over 30 countries worldwide.”

The new platform retains and expands upon all the unique advantages of the old: survey invitations are presented completely within the social network environment, making respondents feel as if they are part of the social experience. Recruitment, incentives, and surveys are promoted in the voice of the network as a fun activity. Survey respondents have not gathered for the sole purpose of taking a survey and, as a result, response rates average 29%, substantially over the industry norms.