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Adoption Momentum Builds for Optimus(TM) Data Quality Software as Major Research Firms Sign Agreements

RTi, a Honomichl Top 50 Firm, Adopts Optimus(TM)

October 2, 2008
SAN FRANCISCO, CA, Oct 02, 2008 (MARKET WIRE via COMTEX) -- Today the Optimus(TM) team announced RTi Research has signed a strategic partnership agreement with Optimus to ensure data quality and reliability for their clients. Optimus(TM) is a patent-pending technology tool, linked with a unique Optimus(TM) Research Database, used to vastly improve the quality of online sample data.

"In order to ensure the highest level of quality and reliability for our clients, we partnered with Peanut Labs whom we believe provides leading edge thinking and technology on this front. We've been very impressed with Optimus, specifically with the information provided, the ease of control via the user interface, and the professionalism and responsiveness of the entire Optimus team," said David Rothstein, President of RTi Research.

The Optimus(TM) tool has been tested by more than 25 of the Top 50 Honomichl market research firms and has been found to reduce duplication in survey response and fraudulent response rates. In the past nine months, Optimus(TM) scanned 7,100,000 online survey respondents and identified 15.28% duplicates, geographic violators and suspect respondents.

"We are excited to have a company with the size, integrity and reputation of RTi Research as an Optimus strategic partner," said Murtaza Hussain, CEO, Peanut Labs, developer of Optimus.

Currently 42 firms are using Optimus to improve their survey data quality and 10-15 new users are added every month.

Wall Street Journal