Market Research

Highly responsive, broad-based, custom access to sample - a leap beyond traditional online panels.

At Peanut Labs™, we link you to the highly targeted demographic you need to conduct today's consumer research - On Demand - and Online. With Socially Networked Sample, you can customize sample selection based upon the profile characteristics you seek and access respondents directly, with a community based, networked recruitment pool and integrated sampling technology.

Our advanced recruiting methodology is directly integrated with more than 100 leading online social networking applications and communities. With Peanut Labs' platform now in its second generation, no other sample company has our knowledge, technology and experience using social networks. Social networks come and go, but our unique partnership model with publishers doesn't lock us into any site - we're free to follow the crowd as they migrate to the latest hot spots. By working with a diverse cross-section of networks, we ensure broad representation. We present surveys in the context of the network - a place respondents are comfortable - and always present multiple opportunities to earn virtual currency. We keep people engaged even if they're not eligible for a particular survey.

Learn more about Socially Networked Sample and how you can use the Socially Networked Sample methodology on your next sample related project. read more...

Reach any demo

With our respondent recruitment pool of 240 million consumers (and 100,000 more recruited monthly) Peanut Labs delivers exceptional reach across all demographics. Socially Networked Sample has moved far beyond Gen X and Gen Y. We can now offer a single source of sample for any standard demographic - ages 13-65.

Online Market Research Services

Our dedicated project teams are on hand to assist you in meeting the needs of your market research clients. With incredibly prompt turnaround time, extraordinary access to challenging demographic sampling requirements, and an average response rate of 29% -- you'll be glad to have found an additional resource for your sampling project needs.

High sample quality = Optimus™ technology + best practices

You can use Socially Networked Sample with confidence in Peanut Lab's methodology. A 2009 case study presented at CASRO, demonstrates that the quality of respondents obtained from Peanut Labs social network sites is as good or better than those from standard sources, proving that this potent new way to obtain sample poses no risk to your research. We deliver high-quality, reliable sample at rates that are dramatically higher than industry standards.

We apply industry best practices combined with our proprietary Optimus™ technology on our entire sample to:

• Digitally fingerprint every transaction. We ensure respondents are who they say they are and not professional survey takers or in the wrong country.
• Eliminate duplicates
• Eliminate speeding, spoofing, and survey BOTs.