Ali Moiz, Chief Operating Officer Peanut Labs™, receives Silver Award for Innovation at the 2008 ARF Great Mind Awards

The Advertising Research Foundation (ARF) today announced recipients of the ARF 2008 Great Mind Awards at a special luncheon session during its annual Re:think conference and exhibition, being held this week at the Marriot Marquis Hotel in New York City. Sponsored by Harris Interactive, the ARF Great Mind Awards honor research innovation, rising research stars and important member contributions to the field, and recognize individuals who bring excellence to and advance the art and science of advertising research. The 2008 ARF award for the development of the most innovative research idea, goes to Ali Moiz, COO, and one of the chief “nutty professors” behind the innovative research sample and related technology-based solutions of Peanut Labs™! Our hats off to Ali and the Peanut Labs™ team, and the other award recipients for bringing innovation to marketing research and moving the industry forward.